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Driving Engagement, Growth & Meaningful Connections

Hi, I’m Elizabeth Carpenter —
a strategic communicator and marketing leader with a passion for building smart, human-centered strategies that drive results.

I specialize in crafting clear messaging, compelling content, and innovative campaigns that spark connection, grow communities, and move organizations forward.

Whether you're looking to amplify your brand, engage your audience, or launch your next big initiative — I’m here to help.

Let’s connect and create something impactful.

Download My Resume

Let's Connect!

My Story

Hi, I'm Elizabeth.

I’m Elizabeth Carpenter — a strategic communicator and engagement leader with a passion for building meaningful connections between organizations and the communities they serve. With a background in brand marketing, membership strategy, and nonprofit communications, I bring a rare blend of creativity, empathy, and data fluency to every project I lead.

I specialize in helping mission-driven organizations drive growth, amplify their message, and strengthen relationships — both internally and externally. Whether it’s refining internal communications for clarity and cohesion, launching multi-channel campaigns to expand audience reach, or building donor and member loyalty, I lead with insight, intention, and a deep respect for the human experience behind every engagement metric.

Over the past decade, I’ve:
• Improved member and donor engagement through behavioral-based messaging and user journeys
• Led cross-functional teams to deliver integrated campaigns aligned with brand and mission goals
• Boosted acquisition and retention through SEO, content marketing, A/B testing, and automation
• Developed internal communications strategies that build culture and foster belonging
• Translated complex ideas into compelling narratives that inspire action and connection

My collaborators describe me as someone who makes strategy feel personal — someone who brings calm, clarity, and creativity into even the most fast-paced environments. I thrive in roles where I can build trust, lead with empathy, and turn storytelling into results.

Let’s create something that moves people.

Let's Connect!

Professional Experience

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I specialize in membership growth, digital engagement, and product marketing, transforming audiences into engaged, invested communities. With a strategic blend of data, storytelling, and analytics, I develop initiatives that drive conversion, retention, and long-term engagement for membership-based organizations.

Expertise & Focus Areas

Membership Growth & Retention – Increasing engagement through personalized outreach, product positioning, and strategic campaigns.
Data-Driven Marketing – Leveraging SEO, SEM, A/B testing and analytics to optimize engagement and user journeys.
Product & Content Strategy – Developing high-impact content, automation sequences, and multi-channel campaigns that align with member behavior.
Stakeholder Engagement & Leadership – Collaborating across teams to drive initiatives that deliver measurable results

Career Highlights

Client Engagement, Founder | eClare Works

Designed digital marketing campaigns that increased paid membership conversion by 35% in six months.
Implemented A/B testing & behavioral analytics, improving engagement by 30% quarter-over-quarter.
Developed retention strategies that reduced churn and increased member lifetime value.

Product Marketing & Digital Strategy | The Cypher’s Agency

Optimized membership funnels, increasing free-to-paid conversions by 25%.
Launched SEO, SEM, and CRM automation strategies, driving a 22% increase in engagement.
Built data-driven segmentation strategies, boosting membership reactivation by 20%.

Stakeholder Engagement & Strategic Growth | Rockwell Collins

Led membership engagement initiatives, improving retention & participation by 38%.
Developed a product marketing roadmap, increasing upsells and engagement by 28%.
Executed omni- channel marketing campaigns, boosting inbound member inquiries by 50%.

Why It Matters

From converting free users into paying members to optimizing engagement campaigns and refining product strategies, I focus on driving measurable results.

I’m passionate about helping organizations strengthen their communities, amplify their mission, and create meaningful member experiences that lead to sustained success.

Want to Learn More?

Download a copy of my full CV through the button below, or reach out to me though any of the contact information provided below - I'd be thrilled to connect!

Download Full CV

Case Studies

Study #1

Membership Growth & Subscription Model

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Study #2

Product Marketing & Brand Launch Strategy

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Study #3

Strategic Communications and Digital Transformation

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Projects

This newsletter highlights my expertise in community-building, targeted audience engagement, and strategic content marketing.

It showcases measurable growth through successful social media launches, highlights impactful partnerships driving active community participation, and features content that increased subscriber retention and conversion.

This illustrates my ability to leverage compelling, data-driven storytelling to motivate meaningful audience actions.

Quarterly Newsletter Example

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This document exemplifies my ability to design and execute impactful go-to-market strategies focused on audience growth and conversion.

By implementing SEO/SEM, targeted digital campaigns, and comprehensive analytics, I strategically guide audiences toward deeper engagement—aligning seamlessly with ACS’s goals of converting members and enhancing retention.

Go-To Market Strategy Example #1

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This press release for Eclare Works demonstrates my ability to craft compelling, results-driven messaging that enhances brand visibility and engagement.

By leveraging storytelling, data-driven insights, and strategic positioning, I helped highlight the agency’s expanded digital marketing services and their impact on small business growth.

This piece reflects my expertise in media relations, SEO optimization, and content marketing to drive audience engagement and business success.

Press Release Example

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In this strategic white paper, I leverage data-driven insights and comprehensive research to clearly articulate compelling strategies that drive engagement and inform decision-making.

My proven expertise in synthesizing complex information into accessible, actionable recommendations directly supports ACS’s mission to convert and engage diverse audiences effectively.

White Paper Example

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This presentation showcases my project management, product marketing, and strategic execution skills by demonstrating a data-driven approach to driving membership growth. It highlights my ability to analyze market trends, optimize engagement strategies, and implement agile frameworks to improve retention. My expertise in personalization, A/B testing, and referral programs led to measurable success, proving your ability to lead cross-functional teams and drive business impact.

Case Study Example 2

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📬 Get in Touch

Whether you're looking to collaborate, fill a role, or learn more about my work—

I'd love to connect.

Email: elizabeth@iiseliz.com
LinkedIn: www.linkedin.com/in/eccarpenter
Location: Based in Washington D.C., open to remote and hybrid opportunities

Want to chat?
Use the form below or send a direct message—I'll get back to you as soon as possible.

Elizabeth Carpenter

Driving Engagement, Growth & Meaningful Connections

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My Story

Professional Experience

Expertise & Focus Areas

Career Highlights​

Client Engagement, Founder | eClare Works

Product Marketing & Digital Strategy | The Cypher’s Agency

Stakeholder Engagement & Strategic Growth | Rockwell Collins

Why It Matters

Want to Learn More?

Case Studies

Projects

📬 Get in Touch

Driving Engagement, Growth & Meaningful Connections

Career Highlights